Facebook seems to be Dear Utol (2025): Pa-Yummy si Ma'am Episode 37a big fan of Snapchat's product, but it doesn't want to help spread the love to the app.

Owners of Facebook Pages and of verified profiles are banned from using their personalized Snapchat QR code, or Snapcode, as their accounts' profile pictures.

As The Next Web's Matt Navarra noted on Twitter Thursday, Facebook will notify users if they choose to set their profile pictures as Snapcodes.

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Using Snapchat code, which allows users to scan to add them as a friend on the app, violates Facebook's "branded content" policy. Facebook does not allow publishers to promote "third parties" like Snapchat.

"We do not allow branded content within a profile or cover photo and we take an active role in enforcing this policy," a Facebook spokesperson told Mashable.

It's not a new demand. Facebook introduced this policy for Facebook Pages back in April. The policy also included having to tag marketers in posts. Those some requirements were updated for verified profiles in October.

Interestingly, this isn't a problem for Snapchat itself. The company removed its own Facebook Page in August.